![]() ![]() In 1955, Bill Barnard took over the company, which boosted sales with a cookbook written by his wife, Ruth. The station repeated the infomercial weekly, and Barnard produced a series of demonstrations and broadcast them in other markets including New York City. It was a success and the company sold over 650 machines that night. Barnard hired Cinécraft Productions, a Cleveland sponsored film studio, to produce the infomercial. In 1949, William Barnard's son, Bill, convinced his father to take his blender demonstrations to television, and Barnard purchased time on Cleveland's WEWS television station to demonstrate the Vita-Mix, making it the first company to broadcast an infomercial for a specific manufactured product. Image courtesy of Hagley Library Digital Archives. Ray Culley, the director from Cinécraft Productions, has his back to the camera. Photo taken during the filming of the first infomercial in 1949. In 1948, the company moved to Olmsted Township. The name Vita-Mix comes from "vita," the Latin word for "life." That year, Barnard changed the name of the company to the Natural Food Institute and opened a storefront in Cleveland, Ohio. In 1937, Barnard saw a blender at a trade show and introduced his own model named the Vita-Mix to complement the health food products he sold. It was after helping a family member through an illness that Barnard became an advocate for whole food nutrition and refocused the company's emphasis on selling health foods and vitamins through the mail, which Barnard primarily promoted with live demonstrations. Barnard traveled the country selling can openers and other kitchen appliances. Vita-Mix Corporation was founded in 1921 by William Grover Barnard as the Barnard Sales Company. Vitamix products are sold in over 130 countries. It employs more than 700 people, most at its Northeast Ohio headquarters and manufacturing facilities. It has been based in Olmsted Township, Ohio, since 1948. ![]() Vitamix was founded in 1921 by William Grover Barnard and is privately owned by the Barnard family. **** This auction may be subject to a fully refundable $5.Vita-Mix Corporation, doing business as Vitamix, is an American company that manufactures and sells commercial and residential blenders. All goods not removed by the NEXT DAY Deadline will be sold and refunds will not be issued. All items not picked up before the removal deadline ( DAY following the auction) are subject to a $20.00 per day storage charge. In any dispute, the auctioneer shall have final sale in all mattersĦ. A 18% buyers premium will be charged on all ONLINE auction sales as well as 5% GST.ĥ. ![]() All items must be paid in full before they are picked up.Ĥ. NAA will NOT ship items thus successful bidders must make all arrangements for removal of goods. ![]() All items must be picked up before 6pm the day preceding the Auction. UNLESS PREARRANGED, PAYMENT WILL BE PROCESSED USING THE CREDIT CARD SUPPLIED UPON REGISTRATION FOLLOWING THE COMPLETION OF THE SALEģ. Payment must be made in full before NOON the DAY Preceding the Auction. We do not test or verify any items sold in the auction.Ģ. It is the bidders' responsibility to verify the integrity and condition of all goods before bidding. All items are sold as is where is without warranty or guarantee. **** This auction may be subject to a fully refundable $5.00 Pre Authorization deposit*****ġ. *******ALL ITEMS ARE SOLD AS IS.WE DO NOT TEST ANY ITEMS PRIOR TO THE AUCTION AND IT IS THE BUYERS RESPONSIBILITY TO SATISFY THEMSELVES WITH THE CONDITION OF ALL GOODS BEFORE BIDDING.ALL SALES ARE FINAL********* **** This auction may be subject to a fully refundable $5.00 Pre-Authorization deposit***** ITEMS NOT REMOVED THE DAY FOLLOWING THE SALE ARE SUBJECT TO A $20 ADMIN FEE PICK MUST BE MADE THE DAY FOLLOWING AUCTION 10-6 NO EXCEPTIONS VIEWING AVAILABLE DURING DAY ONSITE AT THE ALL ITEMS SOLD AS IS WHERE IS, PLEASE INSURE YOU INSPECT BEFORE YOU BUY. FULL LISTING AND PICTURES AVAILABLE ONLINE. ![]()
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